Healthcare, pharmacy and telehealth ad policy on Meta and Google

Meta rules Restricted

Restricted. Authorization required for prescription drugs.

• Meta requires online pharmacies and telehealth providers to hold active LegitScript certification. Once certified, they must also ask Meta for authorization.
• Prescription drug ads can target only people in eligible countries (United States, Canada or New Zealand). Advertisers must be certified in each country they target. Ads can target only people aged 18 or older.
• Ads must tell people to consult a licensed health professional or get a valid prescription.
• Manufacturers can choose LegitScript certification or Meta's own internal review. The internal review does not need LegitScript certification.
• Ads need no authorization if they educate, advocate or share public service messages about prescription drugs. The same goes for ads that promote telehealth services in general.
• OTC medicines: ads cannot target people under 18.
• CBD ads need LegitScript certification. They can run only in the US, must target people aged 18+ and cannot make health or medical claims.
• Personal attributes rule: ads cannot state or hint at a person's physical or mental health. The policy gives asking whether someone has diabetes as a disallowed example.

Sources: transparency.meta.com · transparency.meta.com

Google rules Restricted

Restricted. Google certification is required.

• Online pharmacies in the US and Canada need accreditation from the LegitScript Healthcare Merchant Certification Program or NABP. They also need Google certification.
• Online pharmacies are not allowed in Poland or Ireland. In EU countries they must be registered with local authorities and cannot promote prescription drugs. Australia accepts LegitScript or state pharmacy registration. India requires LegitScript and does not allow prescription drugs in ads or landing pages.
• Telemedicine needs LegitScript Healthcare Merchant Certification. Rx drug promotion through telemedicine is limited to the US, Canada and New Zealand.
• From 29 Oct 2025, advertisers in Canada, New Zealand and the US can use Rx drug terms promotionally in ads and landing pages, as long as they follow local laws. Targeting keywords with those terms still needs certification. In other countries, only non-promotional use is allowed.
• Prohibited: promoting speculative or experimental medical treatments. FDA-licensed cell or gene therapies in the US are the exception.
• Unapproved substances are banned even if the advertiser claims they are legal.
• Health is a sensitive category for personalized ads. Advertisers cannot use Customer Match or their own data segments.

Sources: support.google.com · support.google.com · support.google.com

Reddit rules Restricted

• Rx and OTC drugs must be FDA-approved
• Compounded drugs must come from NABP-accredited pharmacies or FDA-approved facilities
• Devices must be listed in Devices@FDA
• Pharmacies (online and brick and mortar) must be NABP-accredited
• Telemedicine needs industry certifications and licensed practitioners
• Home test kits must be FDA-approved
• Clinical trials must be on ClinicalTrials.gov with an OHRP-registered IRB
• Addiction centres need certification
• Abortion clinics are allowed, but the termination service may not be mentioned
• No health targeting. Medical and mental-health communities can't be targeted
• No Lead Gen ads, DPA or Rx product ads

Before you launch: licence or FDA approval, sales rep for pharma, pharmacies, providers and telehealth, certifications before going live

Sources: business.reddithelp.com · business.reddithelp.com · All Reddit ad rules